The Vitality Blueprint™
At W1 Performance, we don’t believe in short-term fixes. We believe in building a life that thrives physically, mentally, and emotionally. The Vitality Blueprint is our signature framework, designed to help ambitious individuals unlock their full potential through a system grounded in evidence, real-world experience, and elite performance principles.
This method draws inspiration from the world-renowned HINTSA Circle of Better Life, reimagined through our own lens to suit the modern, high-performing individual. Whether you’re a founder, executive, athlete, or someone simply striving to feel and perform better—we use this framework as the foundation for everything we do.
How it works
The Vitality Blueprint underpins our entire client experience—from assessments and programme design to long-term strategy and review. Every client journey follows a version of our Five-Phase Methodology:
PHASE 1
CLARITY
Deep-dive assessments and lifestyle mapping to identify the key leverage points.
PHASE 2
RESTORE
We rebuild your foundation: sleep, stress, and recovery routines.
PHASE 3
BUILD
Targeted training and nutrition to improve body composition, strength, and daily performance.
PHASE 4
EXPAND
Cognitive and emotional coaching to expand your capacity and align with your long-term goals.
PHASE 5
SUSTAIN
Long-term strategy, autonomy systems, and quarterly recalibrations to keep you progressing.
High-Touch, One-to-One Coaching
A relationship that changes everything.
At W1 Performance, we don’t just train you we get to know you. Deeply. Every client we work with becomes a long-term partnership, built on trust, care, and intelligent strategy.
Our typical coaching cycles last 2–3 years. Many clients have been with us far longer. That’s because we go beyond surface-level results. We help you make the most important decisions in your life—based on who you are, what you need, and where you want to go. Together, we create a roadmap that is fully bespoke, highly strategic, and emotionally intelligent.
This isn’t just fitness. It’s a tailored system for better living.
WHY WE’RE DIFFERENT
We don’t work with many clients.
We choose depth over volume, and quality over scale.
We work internationally with high-performing individuals including founders, CEOs, investors, creatives, and athletes delivering a discreet, premium coaching service that flexes with your life.
WHAT’S INCLUDED
Every client receives full access to our coaching ecosystem, including bolt-on support where needed:
Advanced Nutrition Support
Meal Prep Partnerships
Comprehensive Blood Testing
VO2 Max & Lactate Threshold Testing
Private GP Services
1:1 Breathwork & Somatic Coaching
1:1 Yoga & Mobility Coaching
If it’s part of your performance, health, or wellbeing we can design, coordinate, and deliver it.
IS THIS FOR YOU?
Our clients don’t come to us for shortcuts. They come to go the distance.
This work is not for everyone and that’s by design.
W1 Performance is for those ready to build a long-term foundation of vitality, not chase quick fixes or crash transformations. Our clients are driven, self-aware, and serious about becoming the most resilient version of themselves, physically, emotionally, and mentally.
A founder, executive, investor, or creative leader
Are you navigating a high-stakes environment and needing a body and mind that supports your ambition, not sabotages it?
Coachable and open-minded
Are you willing to be challenged, guided, and supported by someone who sees your blind spots and cares deeply about your outcomes?
In it for the long game
Someone committed to lasting results and willing to invest in the process—not just the aesthetics.
Ready to communicate honestly
You can bring your full self to the table so we can work with truth, clarity, and intention.
Looking for something different
Tired of fragmented advice, generic training, and transactional coaching? You want a relationship that truly supports your life.
If that sounds like you—welcome.
This might be the most important investment you ever make in yourself. *
* We only take on a select few 1:1 clients each year. If you’d like to explore whether this is the right fit, you can apply below. All conversations are strictly confidential.